Bag, Borrow or Steal

The handbag has become an essential accessory for women since the 1920’s, there’s something extremely powerful about this exclusively female relationship with her luggage.

The luxury handbag possesses a hypnotic force that has the ability to turn the most average, sane and grounded woman into an embarrassingly obnoxious victim of capitalism, so far she will go as to rent a handbag as she would her home. It was in Sex and The City when I first became aware of the borrowing of luxury handbags; Jennifer Hudson, playing Louise from St Louis carried about her rented Vuitton denim patchwork bowling bag and seemed just as excited about this bag she was paying rent for as if she’d worked blood, sweat and tears for it and it were hers to keep.

Admittedly, luxury is not available to us all and we may possibly never afford an Hermes Croc Kelly, let’s be brutally honest here, most of us won’t ever afford an Hermes bag period, let alone any crocodile, python or ostrich skin bag - regardless of the designer. We can dream, we can aspire and we can admire, there’s honestly nothing wrong with that - but when we begin to fool ourselves and the world with ‘Bag Borrowing,’ do we need to aspire or dream anymore? Luxury is no longer a lifestyle, but a borrowed experience. Avelle, the online luxury rental site Louise rents her patchwork Vuitton from, prides itself on opening up the gate to luxury fashion, "It gives customers greater access to a vast inventory of luxury accessories and the opportunity to indulge in more, more often," says Lynn Ridenour, senior vice president of marketing.

Economist, Veblen theorised that the increase in accessibility and availability of a product eventually diminishes its desirability. Isn’t the whole point of the luxury handbag its rarity and expensiveness, the fantasy and the great sense of pleasure we feel when we finally get to have a slice of that luxuriously fantastical pie? We love the luxury handbag for its longevity, the stories it will tell when it’s thirty years old, the new life it will have when we hand it down to our daughters and the sheer ownership of a piece of art and fashion history. The luxury handbag doesn’t seem so whimsical or substantial when we have to hand it back at the end of the lease, hundreds of pounds poorer. In actual fact, all this bag rental phenomenon does is kill the luxury for everyone - the borrower, the luxury bag owner and the bag itself. Of course there’s one link in the chain that strengthens and that is of course, the bag lord or lady.

I adore luxury handbags and spend hours figuring out how I can alter my lifestyle temporarily, in order to save for a beautifully crafted, calf’s skin handbag with cold, gold hardware. I have to compromise the Gucci tribute bags or the Judith Leiber bejewelled clutches for bags that are timeless and suitable for most occasions, but I always feel good about making and owning my purchase. Louise from St Louis waltzed around New York City, unemployed, with a rental, gimmicky Vuitton bag in tow.

In my opinion, a penny spent on this kind of bag, rental or bought, is an ultimate waste - fashion theorists believe the exhibition of waste and uselessness is an occurrence familiar to the wealthy or those that wish to appear so. Maybe this is the beauty of Avelle, the opportunity to display wealth and luxury with the woman’s most significant and indicative item of dress, without ever having to be too pragmatic about the purchase. However I’d always rather commit to just the one bag, that will dent my bank balance and reduce my social life – a bag that I can be proud of because it’s a luxury, it’s expensive and it’s mine.

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The ‘V’ Word in Boot Camp

All hail this season’s supreme and essential boot for the winter rain or feline predator, coined the V boot by fashion bloggers, the V indeed refers to the woman’s genitalia. Could the vagina be any more à la mode?

Propped on the top of perforated, studded, patterned, matt faux or real leather, Stella McCartney, Roberto Cavalli and Gucci models strutted down the runway with their legs wrapped in black, oil slick leather climbing way up their legs. Over the knee boots are so last season, winter 2009 the new boot is Vagina high and proud. With our second Christmas in the recession, 7.8% of the work force unemployed and no prediction of employment increasing anytime soon, the nation’s strength and confidence is vulnerable. Designers kick the recession in the teeth with these strategically powerful boots, although the Gucci V boot is priced at £1560 these boots will definitely pay for themselves - over and over again.
Last year the high streets saw a surge of flat over the knee boots, it was protocol on Oxford Street to do your Christmas shopping donning these, at that moment markedly long boots. But as if that boot wasn’t ferocious enough, the V boot has upped the ante; the heel significantly higher, the leather tighter and the boot longer. Dress would have it that the more flesh the woman reveals the more sexual she appears, this would suggest the more she covers up the more modestly dressed she is. Strangely, this rule doesn’t seem to apply when women adorn their pins in boots - women’s boots hit the top of the sexual radar the closer they edge to the Vagina. Let’s be fair, this boot personifies sex, they’re definitely not for the faint hearted or coy. The V boot is for the woman who has no qualms displaying female sexual power.

Beyonce, Rihanna and Lady Gaga, perhaps the most influential of the dress and music world today have already been seen executing sexy moves in the V boot. The masses may not have submitted themselves to the sexual prowess of this boot just yet, but it’s not a long time coming. There’s always a distinctive ripple in the fashion ocean when a certain Spice Girl is papped wearing a catwalk key item and like clockwork Victoria Beckham, dressed for a night on the town replaced her uniform YSL court shoes for a pair of the towering boots.

Unafraid of the force of these boots, Topshop, Aldo and Asos have taken them from the catwalk and bought them to the high street. The uptake appears to be slow, maybe these epic boots don’t belong on the streets for the average woman, but in the wardrobe of Trinity from Matrix or in the bedroom of a dominatrix herself.
However, the only accessory needed this season is the confidence to be overtly sexy. Commanding? The V boot most certainly is, but designers have it that sexy no longer discredits sophistication. This winter is a special one where women can be sexy, classy and most importantly empowered – employed or not.

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